A Brand Whore Defined

What is a brand whore?
-You know labels.
-You know how current labels are.
-You will choose a top brand over an unknown even if the unknown is of equal or better quality.
-You don't trust unknowns.
-You feel better for buying the "best" brand.
-You think a brand reflects a personality.

A brand whore doesn't have to be
-A shopaholic
-In debt
-Rich
-A snob (though you are one in secret)
-Pretty
-Obvious

I think that we are raised to be brand whores.  It's part of consumerism, which is what our economic system is based on.  Consume Consume Consume.

I used to think that buying less, but better brands meant that I was less of a consumer.  Ideally my purchases were going to last longer and be of better quality than non-name brands.  This may be the case sometimes, but it is not the rule.  I am not giving up quality and I am going to purchase a bunch of crap.  I am just redefining how I think about my consumption.